Google Analytics

Google Analytics Consulting, Training, and Support

Google has released a free hosted version of its analytics package called Google Analytics. It is a highly functional tool that enables websites to track their on-line visitor, conversion, and marketing data across all sources – search engines, email campaigns, and more.

Although taking advantage of this free service sounds like a good idea, are you confident that your team has the knowledge and the expertise to really make the most of the tool?

NLC offers professional set-up services to implement the tool, configure it appropriately, and provide training on its use. Most importantly, we can help you analyze and leverage the data that the tool provides.

We offer the following Google Analytics services:

• Google Analytics LAUNCH – All you need to get started. This package includes all of the required services to effectively deploy and begin using the analytics tool.
  > More about Google Analytics LAUNCH

• Google Analytics SUPPORT – Be sure you can meet your ongoing needs. This 'pay as you go' option enables you to gain additional services on an as needed basis. 
  > More about Google Analytics SUPPORT

• Google Analytics EXPOSE – Based on your needs, we can customize a package that provides the initial set-up as well as ongoing monthly support, data analysis, reporting and insights. 
  > More about Google Analytics EXPOSE

Account Set-up: NLC will set up your account and deploy the analytics tracking code throughout your website. We will confirm proper implementation and that the data is being received. We will also create user accounts to grant client access.

Tracking Configuration: NLC will work with you to determine which conversion goals and funnels to target and will apply these in your analytics settings. We will also implement basic filters to exclude internal traffic from your data to more accurately track performance.

Knowledge Transfer: NLC will provide a live overview of the software and demonstrate key functionality of the tool. We will also give some insight into not only what data to consider, but also how to use this information to inform and improve your web initiatives.

• Tracking URL generation & implementation for non-Google ad campaigns (e.g. PPC)
• Tracking of banner ad exits or outbound links from your site
• Tagging of downloadable files
• Visitor segmentation
• Content A/B Testing
• Custom filters

NLC provides customized packages to clients who wish to outsource the analysis and reporting on their Google Analytics data. Clients can add on a monthly monitoring, maintenance and analysis service, in addition to the initial LAUNCH package. Our EXPOSE packages typically include the following:

• Performing ongoing analysis of analytics reporting data
• Developing and distributing monthly reports on key performance indicators
• Delivering recommendations on activities to enhance web performance based on data analysis
• Making administrative / configuration changes to the account on an as needed basis