Search Engine Marketing Resources

We know this stuff. So we like to share our knowledge, but also brag about our results. Hence, we developed this resource section specific to Search Engine Marketing to give you all of our latest and greatest client testimonials, case studies, and NLC authored whitepapers.

• NLC Drives Bottom Line Results for CHUM Interactive (PDF) – A strategic SEO plan helped improve search engine visibility and improved web transactions by almost 75%.
• Maximizing the Web's Lead Generation Potential (PDF) - Through the SEM program with NLC, Mattamy has been successful in achieving these objectives and maximizing the marketing potential of the website.
• Capturing Potential Buyers & Reinforcing Market Leadership: Tridel (PDF) - Search engine marketing drove 150,000 visitors to the Tridel website in 2005. Learn more about how an annual SEM program worked for Tridel. 
• Enhancing Positioning and Driving Customer Leads: Third Brigade (PDF) - A strategic PPC campaign generates over 100 targeted client leads per month. Learn more about how an SEM program worked for Third Brigade. 

• SEO and CMS: Implementing Best Practices - Embedding Search Engine Optimization tactics during CMS deployment (PDF)
• A Guide to Link Building - Planning and Implementing a link building strategy as part of a search engine marketing program (PDF)

Featured SEM Testimonial: Petro-Canada
“NLC has been instrumental in helping us execute and refine our  search engine marketing program. The sharing of their knowledge and  expertise has empowered our staff to develop campaigns in house,  which in turn has helped to elevate our brand, drive awareness of new product offerings, and enhance bottom line value.”  ~  Kate Trgovac, Senior Manager, Web Evolution, Petro-Canada

Third Brigade:
“Non Linear Creations has a very systematic, disciplined  approach to search engine marketing. They’ve successfully executed an on-going campaign that has resulted in dramatic short-term traffic growth through PPC ads, and cost-effective improvements in organic rankings through search engine optimization. They’re a highly responsive, responsible and valued part of our extended marketing team.”  ~  George McTaggart, VP Marketing, Third Brigade, Inc.

• Search Marketing and Your Bottom Line (PDF) – Understand the basics of SEM and how it may benefit your business.  This presentation also provides some best practices when implementing SEM with your marketing strategy.
• Online Tools that Improve SEM Effectiveness Webinar (PDF) – Discover the online SEM tools that help you gain competitive intelligence, discover trends and market conditions, determine commonly searched terms and how to handle internal linking challenges.