Online Strategy

Our analysts provide:

• The NLC Performance Framework
  Planning for onilne success means mapping online objectives to measurable tactics. Our analysts work with you to create a 12 to 18 month plan that defines:
  - Outreach activities
  - Infrastructure initiatives
  - Site updates and content additions
  - Branding activities
  
  The resulting framework lets you measure the real business outcomes of your online activities and refine tactics to drive additional success. For more information, download our NLC Performance Framework whitepaper.

• Competitive Analysis and Benchmarking Services
  The online environment is increasingly competitive. Our team shows you how to understand how you rate today, what your competitors are doing, and how you are viewed by the Internet community.

• Web Analytic Consulting
  Understand what you want to achieve - then measure progress towards your goals. It sounds simple. It often is not. NLC analysts help you define your online objectives, set measurable goals, create baseline reports and set up dashboards that let you monitor your success.

• Information Architecture
  How you structure your website, intranet or extranet is a key determinant of online success. Our information architects:
  - Document the motivations of the audiences visiting your site
  - Identify your objectives for each audience
  - Craft an architecture designed to ensure your visitors achieve their goals - while contributing to yours
  
  The resulting information architecture provides a rigorous foundation for online activities.