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Organic Search Engine Optimization (SEO) is the process of attempting to make your website rank in the top positions of the search engine results. Search engines use complex algorithms made up of countless factors to determine how to rank a site for a specific keyword phrase. To rank well, you need to understand what these organic SEO factors are, and cater to them better than any other site.
Ever since search engines came to be, marketers have been scheming to get their site ranked number one. And search engines have busily undermined the effectiveness of these SEO tactics. The often unethical or user-unfriendly approaches of marketers past have made engines such as Google weary to 'over-optimization'. Therefore, incessant reverse engineering of algorithms may not be enough in today's competitive environment - and may actually be detrimental in the future.
In the face of this reality, NLC believes there are three SEO expert strategies firms can take to benefit from organic search and develop a sustainable presence in the search engines:
- Research and assess. By rigorously evaluating the competitive milieu, assessing your target audience, and setting clear objectives, you will be able to identify those keyword terms that are most important for your business. Utilizing quantifiable searcher behaviour data will enable you to make select the most potentially profitable terms, and in turn enable you to build a solid foundation for future activities.
- Build valuable content. By creating high-value content using an SEO copywriter, you encourage other sites to link to yours. This implicit recommendation is highly valued by search engines and can lead to much higher organic SEO rankings. The downside? It is a long-term strategy and can be very resource intensive.
- Broaden your footprint. You may already have high-value content that is not exposed to the search engines - by exposing libraries of pdfs, technical documentation, research, reviews etc. to search engines, you can drive traffic from less frequently searched phrases. Equally important is ensuring that every page you publish is visible to search engines. Pages are not ranked if they are not indexed.
Visit our Resource Section to read some case studies of SEO results that NLC's Ottawa and Toronto SEO experts have driven for clients.
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