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Pay-Per-Click (PPC) Search Engine Marketing is a form of on-line advertising where the advertiser pays to be listed in the sponsored links section of the search engines. They pay a pre-specified amount for each visit to the website generated from selected search terms.
Many organizations have experimented with purchasing pay-per-click sponsorships on the Google and Overture networks. In almost every case, the results delivered have paralleled the effort expended. Successful PPC campaign management requires focused commitment.
We have identified two keys to driving high return on investment from pay per click campaigns:
- Broadening your universe. For any industry there will be a handful of obvious key words – and every firm is bidding on these words. The result? These words are expensive. Less obvious terms don’t receive as many searches, but there are lots of them and they are under valued. The implication: bidding on a broad universe of keywords – thousands if possible – drives cost-effective results.
- Measuring the results that matter. You probably do not care about impressions or “clickthrough” rates. You care about leads. Or online sales. Or total time at site. Track each ad and each bid through to the metrics you care about. Then reallocate budgets to the most cost-effective terms. This ensures your pay-per-click campaigns drive your business, not just visits to your web site.
Our PPC Search Engine Marketing Services:
For clients like Tridel, Duplium and Tundra Semiconductor non-linear creations undertakes the following:
- PPC Keyword selection We broaden your keyword universe
- PPC Advertising Copy development We write the ads that drive targeted traffic
- PPC ROI tracking We track each pay per click advertisement through to the metrics you care about
- PPC Campaign setup and optimization We review the cost-effectiveness of each search term and reallocate budgets appropriately to optimize the results per dollar
- The monitoring of PPC management best practices We study the field full time and strive to apply this knowledge for our clients.
Professional PPC Certification:
Members of our Search Engine Marketing practice group are recognized by Google as Qualified Google Advertising Professional and by Yahoo! as Yahoo! Search Marketing Ambassadors.
 
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