Client Profile: Tundra Semiconductor Corp.
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Read how NLC mapped popular search terms to appropriate content and dramtically improved navigation on Tundra's website. |
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Most websites have search engines. Many actually make life harder for visitors. As analyst Gerry McGovern noted recently:
"The quality of search on many websites is awful. Most organizations would simply not countenance having their reception area in the mess that their search engine is in. Yet far more people pass through their search engine every day than through their reception."
non-linear creations can help. Our Search Tuning Service:
- Monitors the search terms your visitors enter
- Identifies the most common searches – and the most common failed searches
- Maps the most commonly entered searches to the content you want them to find.
The 80:20 rule applies
The NLC Search Tuning Service presents visitors conducting common searches with a set of recommended links above the organically returned search results. The result? Eighty percent of your searchers will find exactly what they are seeking, quickly and efficiently.
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