Web Analytics Consulting – Making clicks matter
The world is awash in clickstream data – virtually every organization has experimented with web analytics. Too often, however, the true factors driving your online business activity become lost in a blizzard of data. The non-linear creations web analysis framework lets you escape this confusion and use analytics to measurably improve the business value of your online activities.
Realizing the promise of web analytics
Web analytics promises to deliver two benefits:
- knowledge of the effectiveness of your online activities
- insight into how these activities might be improved.
In practice, web analytics rarely delivers on this promise. Marketers can easily drown in the wealth of data produced by web analysis systems without a framework for prioritizing information and drawing conclusions. The NLC web analysis framework overcomes the gap between what web analytics provides, and what online marketers need.
What We Do
The non-linear creations’ team provides both technical and strategic web analytic services:
- We deliver clarity
Our senior analysts work with our clients to implement the NLC web analysis framework. This approach brings clarity to web analytics by setting measurable goals for online activities, and mapping these goals to simple-to-track online metrics.
- We integrate software
non-linear creations is a leading integrator of Watchfire WebXM. This comprehensive online business management platform provides unparalleled insight into the online behaviour of web site visitors. A Forrester Research report on the Watchfire web analytic vision is available.
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